Saturday, June 11, 2011

Branded:Sharing Jesus in A Consumer Culture~Review


Welcome to the Litfuse blog tour for Branded: Sharing Jesus in a Consumer Culture by Tim Sinclair.

About the book:

The church spends $1.5 million for every one new follower of Jesus. Apple sells 26 iPads every minute. What is it that makes Apple so exciting and Jesus so boring? What is it that compels someone to bring their iPod everywhere and their Bible nowhere? In a word: marketing. Jesus is a life-changing product with lousy salespeople-people who are intimidated and embarrassed by the word "evangelism" and who show more enthusiasm for their gadgets than their God. What would life look like if we stopped mass-marketing Jesus and started marketing our faith like Nike and Apple market their products--sharing relationally, from person to person? Using examples from these and other successful companies, author Tim Sinclair challenges Christians to throw out their casual attitudes toward faith and sign on for a marketing campaign for the Savior. Written with the wit and wisdom of an experienced marketer, Branded peels away the feelings of fear and encourages readers how to share their faith in ways that are honest, authentic, and, most importantly, effective.

My thoughts

I was not sure what to expect before I read this book. We as Christians mass market Jesus in order to reach unbelievers and win them to for Jesus?  We market Jesus as if He were a product?

This thought had really never occurred to me. I have never considered my faith a product to be sold. But I guess in a sense that is what we do.

The problem is our marketing techniques are outdated, old fashioned and dull. We are not attracting believers to Christ with our bumper stickers, our blogs, our tweets or our facebook status. 

Quote from the book:

 We put Jesus saves bumper stickers on our cars so we don’t feel as bad about driving 80 miles an hour down the interstate. We listen to Christian radio during our morning commutes so we don’t feel bad about watching Desperate Housewives the night before. We post uplifting churchy things on our facebook pages so we don’t feel bad about routinely belittling our kids.

Ouch. Ever been there? I have.

I’m not a pushy in your face type of Christian (or at least I don’t think I am), I’m pretty quiet,  but yes I have posted quotes from the Bible on my facebook page and most Sundays I post a Christian song on my blog and even talk about my faith on my blog at times.  Am I winning anyone to Jesus? I’m not sure. Is that why I post them? I’m not sure about that either. The question I ask myself is am really living my faith?

Branded has really made me stop and think? What type of Christian do I want to be? Someone who talks about my brand of Jesus or someone who lives out my faith each and every day. One on one with the people I encounter and the people I love? Or someone who just wants to “preach” at others?

again from the book:

Many Christians give the impression that God is like a genie in a bottle. The Big guy in the sky that holds “our get out of hell free” card.

God is a healing God. But that does not mean He’s going to heal you.

God is a giving God. But that does not mean He’s going to pad your bank account.

God is a loving God. But that does not mean He’s going to take away all your problems.

God does not promise health and wealth. Christian’s do.

We are lying and our lies aren’t attracting people to Christ; they’re pushing people away.

Wow. So true!

How do I want to live my life? As a Christian? Or as a follower of Jesus.

Branded is an easy read at 145 pages including a study guide in the back of the book. Tim Sinclair his wit and modern day examples such as Google, Starbucks and Apple to show how our things do not matter. What matters is how we share Jesus and how He has branded us and changed our lives forever. This book will make you stop and think. How do you want to share Jesus?


Tim Sinclair is a radio personality on one of the top Christian morning shows in the country, Mornings with Tim and Pam. For over a decade, he has been helping radio stations and various other businesses creatively and effectively market themselves. His award-winning productions have been heard on more than 2,000 radio stations worldwide and recent clients include McDonald's, Word Records, Moody Press, and the country's most-listened to Christian nonprofit radio station KSBJ/Houston. Tim has written for CCM Magazine and the Huntsville Times. For more about Tim, please visit his website,

Kregel Publications is sponsoring a $50 giveaway!

About the Giveaway!

To enter all you have to do is send a tweet (using #litfuse) about Branded or share about it on Facebook! If you tweet we'll capture your entry when you use @litfuse. If you share it on Facebook or your blog, just email us and let us know ( Easy.

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TWEET THIS: Branded by @timjsinclair - Jesus is a life-changing product with lousy sales-people! @litfuse

FACEBOOK THIS: Branded by Tim Sinclair is a compelling look at what Christians can learn from companies like Apple & Starbucks about sharing their faith! Jesus is a life-changing product with lousy sales-people!

disclosure: I received a copy of Branded as a Litfuse blogger in exchange for my honest review. All opinions in this post and on this blog are my own.



J said...

Thanks for sharing this article.

Ethan Smith said...

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This website is perfect for selling just about anything at all.
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